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What to Expect 

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“A pro can help you with more than just lighting and lenses…an experienced pro can help you with composition and visual storytelling.”

— BUDDY SCALERA

 

People don’t buy products or services, they buy feelings and experiences. They buy YOU!

Through visual storytelling, it’s possible to communicate the feelings, thoughts, and ideas of your brand to your followers and potential clients.

Using locations and props, I will help you set up the stories that express the essence of your brand and get your audience engaged.

Two men sit in a lounge discussing business in front of a laptop.

For example, some of my clients need a corporate style with photos that show competence, reliability, professionalism and power. Others need to show their quirky personalities or their deep connection to nature. Some want photos that show them being supportive, living a healthy lifestyle, or travelling around the world. And with the right locations, outfits, and props, the stories we can tell are limitless!

Together we will create a custom flow of magazine-quality photos for any platform.

We start the whole process by discussing what makes your brand unique and mapping out the customized formats and stories you want to tell with your images. I have a detailed questionnaire that will help you brainstorm the stories you’d like to tell. We’ll also get on the same page about exactly what kind of content you’ll later be creating with the images, whether they will be used for:

  • Instagram

  • blog posts

  • website banners

  • Pinterest images

  • Facebook Ads

  • resumes

  • and more

This allows us to plan ahead of time for the different formats and cropping styles you might need, such as including negative space for text overlays or shooting narrow images for site banners.

Imagine having the perfect picture for each occasion — done in advance.

A woman sits in a yoga position outside and smiles at the camera

No more wasting 10 to 30 minutes each day taking low-quality selfies for social media. Or struggling to set up a flat lay for your next blog post. Or hoping that the outdated headshot you have from four years ago is good enough for your next job application.

My goal is to supply you with every image you’ll need for several weeks, or even months, in advance — making your social media management and content creation even more efficient.

That means more time spent creating quality content, engaging with your audience, and spending free time with your family.

 

Photography Packages

 

I offer multiple packages, depending on how many photos, stories, locations, and outfit changes you require. All my packages can also be booked as a yearly subscription, with 4 sessions per year, booked in advance. If you’re based outside of Germany, I love to travel! You can see my travel agenda here or inquire here about bringing me to your city.

 

Headshots

Business Headshots
start at 95€ (incl. 1 image)


Personal Branding

Social Media Starter Package
starts at 995€ (incl. 20 images)

Full Personal Branding Session
starts at 1995€ (incl. 60 images)


Product Photography

Please inquire here for a custom quote.

(can be combined with personal brand photography)

 
A woman walks down the street in a pink skirt, white crop top, and sandals, holding a black bag.

What’s Included in a Personal Brand Photo SEssion

  • an introductory meeting with Anita to get to know your brand and to plan your photo shoot (this can be done in person, on the phone, or via video call)

  • a discovery questionnaire that will be sent to you for brainstorming and clarifying the brand stories you’ll need

  • a customised contract and model release form

  • homework for you to create a Pinterest board for Anita to review

  • a customised plan for your shooting

  • personalised styling and clothing advice

  • a detailed schedule for your shooting day

  • a digital package of edited, high-quality images, including the commercial rights to use your photos immediately and everywhere

add-on options include:

  • hair and make-up artist

  • short video intro

  • branding consultation (how to best use your photos)

  • marketing strategy by an expert

Ready to book your session? Need a custom package?

Feel free to get in touch with your questions

How It Works

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Reach Out

Send me a message through my contact form and I’ll get back to you within 48 hours with information about scheduling a chat!

A woman in a pink blazer talks on her cellphone at her desk.

We Talk

We’ll chat — either on the phone or in person — so I can hear all about your brand and we can discuss details.

A woman and man sit across from each other at a desk and look at a laptop.

Let’s Make it Official

If we decide we’re a good fit for each other, we’ll book our first photo session and sign the paperwork to make things official!

Let’s capture your authenticity

Frequently Asked Questions

1. What is Personal Brand Photography?

Personal Brand Photography is telling your own and your brand’s story through authentic magazine-quality photos in order to connect with your audience. It’s also about creating a photo shoot experience where you feel really good, beautiful and confident in front of my camera.

2. Who is it for?

I photograph mainly high-end entrepreneurs who need big social media visibility. They are coaches, bloggers, business owners, public figures, realtors, authors, artists, as well as marketing, PR, and HR experts who want unique photos for their websites, social media platforms, workshop advertisements, flyers, book covers…the list goes on!

3. What if I'm a start-up?

No worries, I have something for you, too. I offer a small “social media package” which includes business headshot(s), behind-the-scene photos of your business, interaction photos with your clients, product photos (if you’re not service-based), and more. This package will get you started on your social network with a wide variety of photos and won’t break the bank.

4. When is it a good time to invest in personal brand photos?

This fully depends on who you are and what your brand or business is about. Some of my clients continuously need photos, so they sign up for my yearly subscription-based packages (which means we meet 4 times a year and create content for the whole year during those 4 sessions! I know, incredible, isn’t it?). Some other clients have an important project, a workshop launch, an upcoming event, or just want to rebrand. In these cases we book a one-time branding session, fully customised to their needs.

5. What's the process from A to Z?

You inquire here via my contact form – We do a free discovery call to discuss your needs and how I can help you – You decide to book, sign the contract, and pay a retainer – I send you a detailed Questionnaire for you to fill out and send back to me – You create a Pinterest board – We have a one-on-one consultation in person or via Zoom (including a wardrobe/styling discussion) – We have our photo shoot – I edit your photos and deliver an online Gallery – You pick your favorite photos – I send you a download link to your chosen, most beautiful photos – You create a marketing strategy and plan for how to use the photos – Enjoy success & more clients!

Travel Agenda

 

travelling is my life

Munich, Germany is my home-base right now, but I’ve travelled to and photographed people in 56 countries so far! Below you can find my travel schedule for the upcoming period; I’m available for a limited number of bookings when I’m on the road, so feel free to contact me with your requests. I’ll go almost anywhere you want me to go!

 
 
 
Budapest, HU

Budapest, HU

March 23- April 07, 2024

May 18- June 2, 2024

august 03-31, 2024

 

Zurich - Switzerland

apr 25-28, 2024

A river with bridge and a blue sky in Munich

Munich, DE

The rest of 2024